Behind the label
Founded by wife-husband co-founders, Vaishali and Adi in late 2020, Vogue Kala's mission is
"To provide elegant fashionwear, sourced sustainably and ethically, and to become the first Carbon Negative Fashion Brand in the world"
Below are the 4 key tenets behind Vogue Kala's mission and motivation.
Fabric Selection &
As we expand our reach and product line, we will ONLY select fabrics, and weaving mills that have been vetted across the following dimensions -
a) Supplying ONLY sustainable / ethical fabrics
b) Clean and healthy labor conditions
c) Minimal to zero chemical waste and Fabric treatment
d) Verified certification from organizations such as Global Organic Textile Standard (GOTS)
Note: Our manufacturing is done in a GOTS certified manufacturing plant
Another key characteristic of the ‘Fast’ Fashion industry is the inhumane labor conditions and lack of pay equity to all concerned parties across the supply chain (from farm to fabric).
By 2023, we will ramp up distribution of upto 5% of global sales with our farmers and garment workers across the supply chain. We are not a fashion industry giant , but that should not stop us from an equitable distribution of sales to those who deserve it.
Our production timelines might be longer that what customers are accustomed to, but we stand by it, and will continue to do so for the sake of our workers and to maintain the authenticity of the fabrics we choose.
Vogue Kala has partnered with One Tree Planted to support us in our reforestation efforts worldwide. With each order/purchase across all channels, Vogue Kala will plant 10 trees.
It is our goal to plant 300,000 trees by 2030, and while we want to blow that goal away, we have to start somewhere.
This by far is the most important of all the tenets and underpins everything we do. Within the next 6-12 months, we will be working to include an
‘Impact Assessment Report’ that we will hope to release on a quarterly basis to share with our customers.
This report will aim to not only provide an end to end environmental impact assessment of our operations, but will also look at achieving to the most granular level possible for each product - from farm to fabric.
After all, what is the point of being a 'sustainable' business, if you don't track and share your impact.